Blushing Boutique Rebrands to Shelley Klassen

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Blushing Boutique Rebrands to Shelley Klassen


Shelley wears the Audrey Dress
Fashion Designer Shelley Klassen, founder of Blushing Designs Inc., opened her store Blushing Boutique in 2007 that would house both the retail boutique and the design studio. Shelley Klassen, the brand, and fashion label has since grown and has established itself in the Canadian fashion scene as a go-to for dresses and beautifully tailored clothing for women.
The natural progression for the designer label now is to make the brand name change from Blushing Boutique to Shelley Klassen. Most clients agree that when they think of what they buy from Blushing Boutique, it is Shelley Klassen. The designer is the brand.  Klassen says that “I love my clients and I love Vancouver, I want to expose my label to a global audience, and this feels like it’s the right time.”
Based in Vancouver the fashion designer loves vibrant colors, textured fabrics, and perfected silhouettes.  Resulting in unique clothing for women who value quality, embrace femininity, and desire a functional wardrobe.
The label is inclusive and Shelley Klassen designs for women that want to transcend generations and encapsulate the aura of being a modern and feminine woman. “Women are beautiful, and I want them to be and feel true to themselves,” Klassen says. “The clothing is designed to make you feel like you are at your best and most confident self.”
All collections are designed and manufactured in Vancouver with a strong focus on sustainable fashion.
The Shelley Klassen label is feminine yet functional with a fun play on texture, colour, and print. As a business run by women, the brand empowers women through the creation of high-quality garments.  “We want every client to feel confident and striking,” says Shelley. When a client purchases a Klassen design it is an investment in their whole self.